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Five Things to do AFTER Each Press Release
I’m pleased that I was asked to contribute to a new white paper, published today by MyPRGenie, a social media and PR platform that distributes news releases and helps marketers maximize the audience...
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5 Tips on Writing Clickable Headlines
It’s always been true: the headline is the most important element of a press release, blog post, article, or downloadable collateral piece (white paper, PDF, brochure). Like the subject line of an...
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